Childs Farm — Ethel

Childs Farm, consistency across 60+ product lines

BACKGROUND: Childs Farm asked us to create clarity and consistency in their packaging whilst retaining their unique illustration style, in order to extend their range.

BRIEF: Create a contemporary and evolutionary re-design of the Childs Farm packaging, with clarity and consistency in its messaging.

CREATIVE SOLUTION: Remove any unnecessary clutter from the front and back of pack and create a system for the logo, graphics, typography, icons, and colours that ensures consistency across the range.

RESULTS: Working with the in-house design team, we designed a system and implemented it across over 60 SKUs (Stock Keeping Units).

DISCIPLINES: Packaging, Illustration, Packaging Guidelines, Information Hierarchy, Range Extension.