BACKGROUND: The mothership ‘Child's Farm’ initailly created Farmologie as a go-to product for mothers who could see the benefits of the Child’s Farm sensitive skin products on their children and wanted some for themselves! They soon realised there was a wider and younger audience also wanting products for sensitive skin.
BRIEF: Re-create the Farmologie as a brand that speaks to the Gen Z crowd.
CREATIVE SOLUTION: The insight ‘Sensitive skin doesn’t have to be boring’ and Child’s farm philosophy ‘be confident in your skin’ led us to create a simple bold brand and pack design that ‘zings’ off the shelf with its specially selected Neon Colours, which are brought to life with the brand imagery.
RESULTS: The creation of a meaningfully re-positioned brand identity, stand-out packing design and a project completed to deadline and within budget, that was snapped up by Superdrug.
DISCIPLINES: Brand Identity, Image Styling, Packaging.
